Privacy policy

PRIVACY POLICY
Last Updated: 1st June 2026
1. INTRODUCTION
Fondea Studios ("Fondea", "we", "us" or "our") respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, disclose and otherwise process your personal data when you:
  • visit our website;
  • purchase products from us;
  • create an account;
  • subscribe to our newsletter;
  • join a waitlist;
  • participate in promotions, competitions or surveys;
  • interact with us on social media;
  • contact our customer service team; or
  • otherwise engage with our brand.
Please read this Privacy Policy carefully.
2. DATA CONTROLLER
Fondea Studios is the controller responsible for your personal data.
Fondea Studios Ltd
Company Number: [TO BE ADDED]
Registered Office: [TO BE ADDED]
Email: customerservices@fondeastudios.com
3. PERSONAL DATA WE COLLECT
We may collect and process the following categories of personal data.
Identity Data
  • First name
  • Last name
  • Title
  • Username
  • Social media handle
  • Date of birth (where voluntarily provided)
Contact Data
  • Billing address
  • Delivery address
  • Email address
  • Telephone number
Transaction Data
  • Order history
  • Product purchases
  • Returns
  • Exchanges
  • Refunds
  • Delivery information
  • Payment status
Financial Data
Payments are processed through secure third-party payment providers.
We do not intentionally store full payment card details.
Technical Data
  • IP address
  • Browser type
  • Device information
  • Operating system
  • Time zone settings
  • Device identifiers
  • Website usage information
Usage Data
  • Pages viewed
  • Time spent on pages
  • Click behaviour
  • Search activity
  • Shopping basket activity
  • Website interactions
Profile Data
  • Account preferences
  • Purchase history
  • Saved items
  • Marketing preferences
  • Survey responses
  • Customer service interactions
Marketing and Communications Data
  • Newsletter subscriptions
  • SMS marketing preferences
  • Communication preferences
  • Email engagement data
Social Media Data
Information provided when interacting with us through social media platforms including comments, messages, reviews, photographs and tagged content.
4. HOW WE COLLECT YOUR DATA
We collect data:
Directly from You
When you:
  • place an order;
  • create an account;
  • subscribe to marketing;
  • contact us;
  • participate in promotions;
  • submit reviews;
  • interact with us on social media.
Automatically
Through cookies, pixels, tags and similar technologies when using our website.
From Third Parties
Including:
  • Shopify
  • Payment providers
  • Delivery providers
  • Analytics providers
  • Advertising partners
  • Social media platforms
  • Fraud prevention providers
5. HOW WE USE YOUR DATA
We use your personal data only where permitted by law.
Our lawful bases include:
  • Performance of a contract
  • Legitimate interests
  • Legal obligations
  • Consent
We use personal data to:
  • process and fulfil orders;
  • manage payments and refunds;
  • provide customer support;
  • manage returns and exchanges;
  • communicate regarding orders;
  • personalise customer experience;
  • improve our products and website;
  • conduct analytics and reporting;
  • detect and prevent fraud;
  • comply with legal obligations;
  • send marketing communications;
  • administer competitions and promotions;
  • protect our legal rights.
6. MARKETING COMMUNICATIONS
Where permitted by law, we may send you marketing communications regarding:
  • new collections;
  • product launches;
  • exclusive access opportunities;
  • promotions;
  • events;
  • editorial content.
You may unsubscribe at any time by:
  • clicking the unsubscribe link within marketing emails;
  • following SMS opt-out instructions;
  • contacting us directly.
Opting out of marketing does not affect transactional communications relating to your orders.
7. SMS MARKETING
Where available, by subscribing to SMS marketing, you agree to receive recurring text messages regarding:
  • order updates;
  • abandoned checkout reminders;
  • promotional offers;
  • new product launches.
Consent is not a condition of purchase.
You may opt out at any time by replying STOP to any SMS communication.
8. COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies and similar technologies.
These technologies help us:
  • operate the website;
  • remember your preferences;
  • improve website functionality;
  • understand customer behaviour;
  • measure advertising effectiveness;
  • provide relevant advertisements.
We may use:
Essential Cookies: Required for website functionality and checkout.
Analytics Cookies: Used to understand website performance and visitor behaviour.
Functional Cookies: Used to remember preferences and improve user experience.
Advertising Cookies: Used to deliver relevant advertising and measure campaign performance.
You may manage cookie preferences through your browser settings and cookie consent tools.
Disabling cookies may affect website functionality.
9. SOCIAL MEDIA AND ADVERTISING
We may use advertising and analytics technologies provided by:
  • Meta (Facebook and Instagram)
  • Google
  • TikTok
  • Pinterest
  • Shopify
  • Other approved advertising partners
These technologies may collect information regarding your interactions with our website and advertising campaigns.
This information may be used to:
  • measure campaign effectiveness;
  • create audience segments;
  • deliver personalised advertising;
  • improve customer experience.
Third-party platforms may process data under their own privacy policies.
10. USER GENERATED CONTENT
If you:
  • leave reviews;
  • tag us on social media;
  • submit photographs or videos;
  • participate in campaigns;
  • provide testimonials;
we may use such content for marketing, promotional and editorial purposes.
By submitting content, you confirm that you have the right to provide such content.
Where appropriate, we may request permission before featuring content in marketing materials.
11. DISCLOSURE OF PERSONAL DATA
We may share personal data with trusted third parties including:
  • Shopify and website service providers;
  • payment processors;
  • logistics and delivery partners;
  • analytics providers;
  • marketing platforms;
  • customer service providers;
  • accountants, auditors and professional advisers;
  • insurers;
  • fraud prevention providers;
  • regulatory authorities;
  • law enforcement agencies where required.
We do not sell your personal data.
12. INTERNATIONAL DATA TRANSFERS
Some service providers may process personal data outside the United Kingdom.
Where such transfers occur, we implement appropriate safeguards to ensure adequate protection of your personal data, including approved contractual protections and other lawful transfer mechanisms.
13. DATA SECURITY
We maintain appropriate technical and organisational measures designed to protect personal data against:
  • unauthorised access;
  • accidental loss;
  • destruction;
  • misuse;
  • alteration;
  • disclosure.
Access to personal data is restricted to individuals who require it for legitimate business purposes.
While we take reasonable steps to safeguard information, no system can be guaranteed completely secure.
14. DATA RETENTION
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected.
We may retain data for longer periods where required:
  • by law;
  • for tax and accounting purposes;
  • for fraud prevention;
  • for dispute resolution;
  • to establish, exercise or defend legal claims.
When no longer required, personal data is securely deleted, anonymised or archived.
15. YOUR RIGHTS
Subject to applicable law, you may have the right to:
  • access your personal data;
  • correct inaccurate data;
  • request deletion of data;
  • restrict processing;
  • object to processing;
  • withdraw consent;
  • request data portability;
  • lodge a complaint with the Information Commissioner's Office (ICO).
To exercise your rights, contact:
customerservices@fondeastudios.com
We may request proof of identity before processing your request.
16. FRAUD PREVENTION
We reserve the right to use personal data for the prevention, investigation and detection of:
  • fraud;
  • payment disputes;
  • chargebacks;
  • unlawful activity;
  • breaches of our Terms and Conditions.
We may share relevant information with payment providers, fraud prevention agencies, professional advisers and law enforcement authorities where appropriate.
17. THIRD-PARTY WEBSITES
Our website may contain links to third-party websites.
We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies before providing personal information.
18. CHANGES TO THIS POLICY
We may amend this Privacy Policy from time to time.
Any updates will be published on this page and become effective immediately upon publication unless otherwise stated.
Where required by law, we will notify customers of material changes.
19. CONTACT US
For questions regarding this Privacy Policy or your personal data:
Email: customerservices@fondeastudios.com